The Pursuit of Influence

Read the findings of our qualitative research report that explores the underlying reasons why organizations do or do not engage in advocacy and civic engagement.

The Pursuit of Influence

Read the findings of our qualitative research report that explores the underlying reasons why organizations do or do not engage in advocacy and civic engagement.

Nonprofit Leaders Discuss Advocacy and Civic Engagement 

Nonprofits’ ability to serve their constituents through advocacy and civic engagement is a key determinant of the health of the sector as a whole. Research shows being active in public policy is a notable characteristic of high-impact nonprofits and essential for ensuring historically marginalized voices are heard as advocates and voters.  

In The Pursuit of Influence: Interviews with Nonprofit Leaders About Advocacy, we build on the results of our quantitative research report, The Retreat of Influence: Exploring the Decline of Nonprofit Advocacy and Public Engagement. Through comprehensive interviews with nonprofit leaders, we better understand how they view advocacy and civic engagement, including their definition of advocacy, their perceived level of government support, how they’re affected by the current political climate, and the barriers that might be holding them back. 

Download the report and learn more about our research on nonprofit advocacy. 

Key Insights

Nonprofits play a vital role in representing people and communities.

Nonprofit leaders prioritize amplifying the voices of their constituents and clients. They emphasize the importance of ensuring their organizations reflect the diversity and lived experiences of the communities they serve.

The current political climate requires a measured approach to advocacy.

Faced with growing political polarization, nonprofit leaders maintain a nonpartisan or bipartisan stance as a strategic necessity. They frame their advocacy within their mission and needs of their communities.

Advocacy efforts are mission-driven.

While public policy advocacy efforts are often selective and directly relevant to their missions, nonprofit leaders may also see many aspects of their work — from funding to community outreach — as forms of advocacy.

Strong relationships are central to successful advocacy.

Connections — with other nonprofits, volunteers, board members, and policymakers — unlock access to resources, information, allies, and approaches that nonprofit leaders might not otherwise have on their own.

Challenges in advocacy remain, but coalitions offer a way forward.

Many nonprofit leaders want to engage in public policy advocacy but lack the expertise, time, and staff capacity. Engaging in coalitions is a key strategy for overcoming these barriers, offering resources, networks, and knowledge.

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